This course is for marketers, marketing analysts, marketing directors and customer service representatives. The course will also be beneficial for developers and merchandisers.
Course participants should have successfully completed the Sitecore XP Web Experience Management course.
By the end of this course, participants will be able to:
Identify their most valuable marketing spend.
Use personalisation to increase the relevance of their content.
Deliver targeted messaging to visitors.
Test and optimise content.
Get important insights through Experience Analytics.
Gain desired results by “failing faster.”
Gain a high-level understanding of Sitecore XP capabilities and related products.
Improve effectiveness of the email channel with Sitecore EXM.
Orchestrate your customer interactions with integrated cross-channel marketing automation.