Sitecore® Context Marketing Fundamentals 9.1

This two-day course is designed to help marketers get started with context marketing. Learn about Sitecore’s Context Marketing features and how to use them to deliver relevant content to customers. Gain the insight that you need to improve conversion rates and generate more qualified leads through web, email, mobile and social channels. Own the experience and win loyal customers! Registration closes 7 days before the course starts.

Description

Target Audience
This course is for marketers, marketing analysts, marketing directors and customer service representatives. The course will also be beneficial for developers and merchandisers.

Prerequisites
Course participants should have successfully completed the Sitecore XP Web Experience Management course.


Course Objectives
By the end of this course, participants will be able to:
  Identify their most valuable marketing spend.
  Use personalisation to increase the relevance of their content.
  Deliver targeted messaging to visitors.
  Test and optimise content.
  Get important insights through Experience Analytics.
  Gain desired results by “failing faster.”
  Gain a high-level understanding of Sitecore XP capabilities and related products.
  Improve effectiveness of the email channel with Sitecore EXM.
  Orchestrate your customer interactions with integrated cross-channel marketing automation.

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